We're an AI-native growth team.
Senior operators run your accounts on our own
Decision OS — every test, correction, and outcome makes next
week's decisions sharper.
We don't sell the software. We deliver results with it.
Growth teams are drowning in AI-generated assets and analytics no one reads. What
actually moves an account is a small number of decisions made every week — what to
test, at what budget, with what kill criteria — and today those decisions live in Slack
threads and someone's head. That's the part we productized.
One team. Four deliverables. Delivered as software.
Marketing Decision Intelligence
Every week: a short set of testing and budget decisions — hypothesis, spend,
duration, win/kill criteria — designed by senior media buyers and backed by your
account's entire decision history. You approve in minutes; we execute.
Creative Decision Intelligence
Creative direction grounded in evidence, not taste: hooks and selling points ranked
by what your spend actually proved, briefs and copy validated against every
channel's hard limits before a designer touches them.
Data Intelligence
Dashboards and quarterly reporting distilled automatically from raw account data.
Read the state of your growth in minutes — no report theater, no analyst hours
billed.
Closed-Loop Learning
Underneath all three: every decision, every correction, every outcome is captured
and fed back. The service you buy in month six is measurably sharper than the one
you bought in month one — on your account specifically.
One loop. Every week.
Needs review
Test Offer / urgency for Interest: home fitness
Expected impact: Medium
Why now: Known audience at $180 CPA — creative mutation is the
fastest learn path.
Budget
$500
Duration
14d
Target CPA
$180
Warning CPA
$195
Campaign name
AC_PRO_CON_TST_Acme_HomeFitness_OfferUrgency_0611
AcceptEditReject
01
Decide
Your account data becomes a handful of structured decisions: hypothesis, budget,
duration, win/fail thresholds. Thirty seconds to read each. Accept, edit, or reject
— every correction is captured, with the why.
02
Execute
Approved decisions export as execution-ready media plans: naming conventions,
guardrails, audience rules, post-publish checklists. What was approved is exactly
what ships.
03
Learn
Outcomes attach back to the decisions that produced them. Rejections, edits, and
results compound into your account's decision memory — so the system proposes
better, week after week.
We don't sell SaaS. We don't sell hours.
Software companies hand you a tool and leave the results to you. Agencies sell you hours
and let the learning walk out the door with the team. xdiego is the third thing:
an operating team that owns your outcomes, running on software that never forgets
what your account taught it.
The tool is ours. The results are yours.
xD-OS
Under the hood: a Decision OS.
Every engagement runs on xD-OS — our decision operating system. It keeps a structured
record of every proposal, every human correction with its stated reason, and every
outcome. Generative tools are everywhere; this decision corpus exists nowhere else,
and it compounds with every week of operation. That's the asset your account
accumulates by working with us — and the reason our proposals don't reset to zero when
the platform changes its algorithm.
Built inside live accounts, not in a lab.
xdiego operates inside real client engagements — DTC and e-commerce brands with
six-figure quarterly ad budgets, run by senior media buyers across US and China
playbooks: broad, creative-led accounts and precision interest-targeting accounts
alike. We're onboarding a small number of growth teams as
growth partners: you get an operating team plus the system; the system
gets sharper on your account every week.
The next decision your account needs is already forming.
We take on a limited number of growth partners per quarter.